Great Tips for Finding Great Results with Baidu Search Marketing
Google is everyone’s piece of cake in the western world’s market – something that has earned search a great reputation for years. Statistics say that nearly every business in the US and Canada has to make use of this search engine to get the clients they need. However, the story is different in the Eastern world. In fact, research show that Google represents a paltry 2.3% of all searches in the Republic of China. What is taking the center stage in the Eastern markets is the Baidu search engine, with a strong 68.5% of all searches made on the platform in question. Of course, there are other competitors, the 360 Search being the nearest one with its share amounting to 14.2%.
And Baidu is doing so well, and that is what the developer wanted; it never occurred to him if they will stop at anything when it comes to actualizing their goals, even if they were going to use the Google’s tactic – they have to reach where Baidu belongs in the Eastern World. Its uniqueness and conversion rate offered it great chances to ensure that they gain the milestones in the Eastern markets, something that was easily realized with nearly every business out there considering it credible. And it wasn’t hard; all that Baidu agency did was to maximize Chinese text through analytic and interpretative technology. And Google failed in this – even today.
And that is not all, Baidu has a huge range of products to offer as well for it is a tech company. As a matter of fact, the search engine service was one of their extension services. You see, Baidu is renowned for great cloud computing services, translation services, a web browser, video platforms, music, maps, as well as amazing travel sites, just to mention but a few. Nonetheless, a good segment of the company’s return come from the built-in ad network as well as search result pages. And why it has a great markets in the Eastern world is the fact that the technology is built on Simplified Chinese language, and this is something that doesn’t support other language.
The Baidu’s layout is simple. Typically, Baidu places the most searched and related topics in its sidebar. The layout is eccentric. And that is not all, the sidebar carries extra information including links/videos of every content that you may need out there. And these searches also include text description and other designs that help visitors navigate and clarify specific details that they need. If you need to search for a person named “Chris Smith” on Baidu, the search results will always pop up with “related” actors alongside the target search that you needed. If you need products, such as clothes, you will come across several options along with the intended brand and style.